We help companies and institutions grow by truly entering the logic of their sector — not observing it from outside, but thinking like people who live it every day.
Consulting is perhaps the greatest discovery of something we already knew. Faced with doubt, human beings have always sought out a conversation — not so much someone with a ready answer, but someone who knows how to ask the right questions to get there together.
At If I Were You… we don't believe we're all-knowing, nor do we claim to know your business better than you do. What we bring to your sector is a proven method: we provide the method, you provide the substance, and together we build the result.
The name is a method: before advising, we put ourselves in the shoes of those working on the ground.
Before strategy comes understanding: we get into the technical, regulatory and cultural constraints specific to the context.
Every growth plan is built around the sector, not adapted from a template.
We stay by the client's side through execution, not just the initial diagnosis.
There is no other way for a human being to make some approach to knowing the whole of a subject, than by hearing what can be said about it by persons of every variety of opinion. The steady habit of correcting and completing his own opinion by collating it with those of others […] is the only stable foundation for a just reliance on it.
English philosopher and economist of the 19th century, among the foremost theorists of liberalism and utilitarian thought: his idea that truth emerges from weighing different opinions against one another is, for us, the very foundation of our method.
Our operating base is, and always has been, in Switzerland: precision, discretion and reliability are the starting point, not a competitive edge we like to mention.
The sectors where we apply our strategic development approach today.
Building and developing commercial networks, sales channels and go-to-market strategies.
Advisory on institutional relations and channel development between public bodies, governments and organisations.
Positioning and business development for studios and projects, from competitions to international commissions.
Developing partnerships, funding and visibility for cultural institutions and exhibition projects.
Strategic development for urban planning and territorial transformation projects.
Strategic and commercial development for publishing houses, media outlets and editorial projects.
Go-to-market and institutional relations for plants and technologies in sustainable energy and alternative fuels.
Strategic development for clinical research centres and early-stage translational projects.
Brand positioning, digital presence and web design that turn strategy into a coherent, tangible identity.
Business development is a cross-cutting approach — it applies organically across different sectors: bring us into a sector we don't know yet.
Three phases, always in the same order — because the method only works if no step is skipped.
We meet the people who work in the sector every day — not just management — to understand what really matters before proposing solutions.
We build the development plan together with the client, testing it against the sector's real constraints, not an abstract model.
We stay present through implementation: relationships, partnerships and operational steps, all the way to measurable results.
A first conversation is just to see if our way of thinking is right for your problem. No commitment.
mc@ifiwereyou.ch →